Barry A. Weiss
Senior Vice President OperationsBarry Weiss, 58, serves as Vice President of Operations and is responsible for all business operations, while working extensively with other core company products. His expertise is applied to new projects, concentrating on building vendor and customer relationships to facilitate a smooth transition from business model test phase to rollout.
Barry has extensive experience in direct response marketing that includes direct mail, telemarketing, print, and online media. His entrepreneurial history provides leadership and assistance on new business development concepts, testing, analyzing the results and conversion to operating unit. Barry has extensive knowledge of business analysis such as ROI, project scenarios analysis, break even analysis and life time value. With start up experience in direct response and premium incentive, Barry developed and then directed from business plan through to profitable operations. With a background in database analysis, data hygiene and target marketing, Barry’s expertise has minimized customer acquisition costs.
Barry holds an MBA in Finance from Syracuse University. His other experiences include Professor of Finance and Marketing, University of Phoenix and DeVry University. Barry was keynote speaker at a DMA Conference, New Orleans, where he presented the effective use of compiled lists. In Florida, he was also a speaker on target marketing at a consulting prospects conference. Barry is a happy family man and enjoys cooking, music and movies.
Management Team
Robert Oesterlund, Chief Executive Officer
Dusan Senkypl, Chief Technology Officer
Skip Middleton, Executive Vice President
Barry A. Weiss, Senior Vice President Operations
Lauren D. Hahn, Corporate Controller